If you read our Beginner’s Guide to Marketing Automation, you learned about its attendant benefits. You also gained an appreciation for what kind of features you need in a marketing automation solution, and how to segment lists according to demographic, transactional and behavioral data.
Email Deliverability 101 [Infographic]
For this week’s E-commerce Eye Candy, we’re sticking with that theme of marketing messages by highlighting an infographic from WhoIsHostingThis, a website that helps you discover the web hosting service any website uses. The infographic starts with what is surely one of your sorest trials when it comes to email marketing, namely, the fact that more than four-fifths of email marketing emails remain unopened.
After an exploration into best practices for getting into Gmail’s inbox tabs, the infographic explains the general best practices you need to keep in mind to continue achieving great open rates. List quality, content and display best practices seem to be of particular importance.
For email marketers, then, this less than 20 percent open rate is the number to beat. Is your overall open rate above 19 percent? How often do your marketing campaigns achieve open rates greater than 20 percent?
Even with great open rates, there are always improvements you can make that lead to better performances, whether you’re measuring open rates, conversion rates or revenue growth. Use the comment section below to share your email marketing optimization advice.
Email Deliverability 101 [Infographic ]Source: WhoIsHostingThis.com
