5 Ways to Reduce Shopping Cart Abandonment
Online shopping cart abandonment rates vary across industries, though data from research firm Listrak places the current average rate at 81 percent – up from 75 percent for the prior...
Posts tagged with "Customer Experience"
Seven Tips for Growing Your Global Subscriber Base
You’re familiar with how to sell to U.S. consumers online. But is that experience going to help you expand revenue in Europe or Asia? Wherever you find digital shopping, you will...
What Does It Take To Retain Customers?
Gone are the days when companies could fixate only on transactions and conversion rates, and neglect other customer touchpoints. Today, customers easily compare your pricing with your competitors, share positive...
World Class Customer Service – Enhancing Confirmation Pages
“Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.” – Stephen Covey A New Perspective on Confirmation Details In our previous...
Do Subscriptions Make Sense for Your Business?
More than twenty years into the ecommerce revolution, the idea of paying for products and services on a recurring basis has definitely carried over to the digital world. Businesses are...
Five Fundamentals of World Class Customer Support
We know that bad customer support can cost you, even with your most loyal customers. While maintaining a well-trained customer support team is costly, the payoff in customer retention and...
3 Platform Capabilities for Creating Better Customer Experiences
It’s not easy creating a customer experience, let alone creating the perfect one. Web developers, information architects and UX designers (you know, the people who actually build the customer experiences...
August Subscription Digest
While August saw the Olympic Torch lit and extinguished in Rio, we continued our exploration of what it takes to succeed in growing recurring revenues while also mitigating risk and...
User Experience — The Unsubscribe Process
No one wants to see subscribers churning away. Ideally, a customer signs up and is in it for life, regularly renewing and purchasing upgrades and add-ons. But no matter how heavily...
July 2016 Subscription Digest — Pricing Models and Customer Relationships
This July, we discussed the affiliate channel with Filecritic and saw that a combination of diverse channels, strong customer relationships and data analysis generates higher revenue. We thought about the implications of Mary...
