Nurturing a relationship with customers is essential to growing recurring revenue and fighting churn. Launching a customer loyalty program is an important tool that businesses have used for years. Getting Customer Loyalty...
The agriculture technology (AgTech) industry is booming. According to AgFunder’s most recent report, AgTech generated $4.6 billion of investment in 526 closed deals in 2015 — nearly double the amount raised in...
March is out like a lion, and it’s time for our monthly Ecommerce Digest. This month, we wrote about removing your business blindfold with event tracking analytics. We produced this...
Companies with great customer service succeed. While this sounds simple, getting it right can be a challenge. Customers who are happy with your service will most likely purchase from you...
The quality of your data can affect every aspect of customer experience. From inbound customer service calls to outbound and multichannel marketing efforts, customer data can make or break customer...
Imagine an owner of a traditional shop. He has his displays arranged perfectly. His shop is stocked and ready to sell. But just as the doors are opening, he dons...
You use your marketing dollars to promote the benefits of your product. But are simple value statements really enough for today’s skeptical consumer? They want proof that what you say...
The Internet of Things (IoT), or the proliferation of smart, connected devices, provides an amazing opportunity for companies to engage customers directly on an ongoing basis. There is, however, no...
Whether your customers value your content or just dismiss it as “advertorial” marketing material is determined by one question: Are you producing data-inspired content? In today’s multimedia world, every marketer can be a storyteller. But...
Today’s high-tech consumers demand efficient customer service. And nothing infuriates them more than an aggravating customer self-service experience. Leveraged correctly, robust customer self-service provides a quick, seamless experience across all channels...
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