Do Subscriptions Make Sense for Your Business?
More than twenty years into the ecommerce revolution, the idea of paying for products and services on a recurring basis has definitely carried over to the digital world. Businesses are...
Posts tagged with "Customer Loyalty"
Five Fundamentals of World Class Customer Support
We know that bad customer support can cost you, even with your most loyal customers. While maintaining a well-trained customer support team is costly, the payoff in customer retention and...
Ten Tips on Customer Lifecycle Campaigns
Without customers, no company can survive. Without strong customer relationships, no company can truly thrive. Overly broad email marketing campaigns that do not take into account the customer who actually...
World Class Customer Service: Learn From Your Least Experienced Customers
Reevaluating the Information You Share With Customers Everyone understands that customer support is a crucial aspect to any business. Nevertheless, we are sometimes lulled into a false sense of security and...
Customer Voices Are Getting Louder [Infographic]
According to today’s infographic from Workstar, customers voices are getting louder. On average, a customer tells eight people about a good customer experience. But customers also talk about negative experiences in...
Performance Marketing — Three Ways to Leverage Social Media
According to Nielsen, Internet users spend 23 percent of their time online using social media, and 70 percent of social media users shop online. Does your affiliate marketing strategy include steps to...
Ecommerce Eye Candy — Subscriptions and Ecommerce Consumer Psychology
If your company is shifting to a subscription billing model, your team is focused on moving from a transaction-centered mindset to one centered on forging and nurturing long-term customer relationships. It would be...
Ecommerce Eye Candy — Launching Customer Loyalty Programs [Infographic]
Nurturing a relationship with customers is essential to growing recurring revenue and fighting churn. Launching a customer loyalty program is an important tool that businesses have used for years. Getting Customer Loyalty...
Ecommerce Eye Candy — Why Do Companies With Great Customer Service Succeed? [Infographic]
Companies with great customer service succeed. While this sounds simple, getting it right can be a challenge. Customers who are happy with your service will most likely purchase from you...
Ecommerce Eye Candy – The Monster List of Marketing Proof Elements [Infographic]
You use your marketing dollars to promote the benefits of your product. But are simple value statements really enough for today’s skeptical consumer? They want proof that what you say...
