The difference between excellent customer service and terrible customer service is the difference between creating brand advocates or creating disloyal customers who do not renew. Positive and negative customer service...
Successful software companies understand that their ecommerce customers keep their business afloat and also provide opportunities to improve many aspects of their offering – from marketing efforts to checkout process...
Welcome to the Top Ten Blog Posts of 2013! This time of year is all about reflection and resolutions. It’s also about countdowns and lists. So without further ado, please...
In August, we wrote about customer service toolkits, the future of the software market, and how to effectively kill conversions in the checkout process. For our ecommerce digest this month, we...
Let’s say you’re hanging a picture on a wall. You grab a nail and a hammer and you’re ready to get that frame up. But what if it’s not hung...
This month we focused on trends in mobile apps, the Asian ecommerce market, customer service KPIs and the ever controversial “death” of software. We’ll continue these topics in our ecommerce digest,...
The traditional purchase funnel is out of date. It focuses on linear processes when today’s shopping experience is cyclical. It focuses only on marketing and sales even though it should also include customer...
Inefficiencies in customer service offerings cost businesses millions of dollars each year. To improve customer service, software companies should monitor regional orders and compare them to those regions’ customer contact...
We all want to let the whole world know about our product offerings and value to customers and potential customers. But what are the best...
We all want to let the whole world know about our product offerings and value to customers and potential customers. But what are the best ways for marketers to go...
Another year come and gone and the ecommerce world continues to expand. 2011 saw the untimely and much mourned death of Steve Jobs, a new congressional bill called SOPA stirred up...
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