February Ecommerce Digest
What a great month for blogging. While physical clouds were blowing cold rain and snow all over the Northern Hemisphere, virtual clouds and ecommerce were providing excellent fodder for Building...
Posts tagged with "Pricing Strategy"
October Ecommerce Digest
We hope the topics covered here on Building Keystones are providing the insight you need to improve your ecommerce performance and your customers’ online shopping experience. This month we analyzed: Optimizing...
August Ecommerce Digest
This past month, we looked into landing page optimization, business models for MMO games, Google’s take on frustrating checkout processes, and pricing strategies in a volatile currency market. Here are some...
Foreign Currencies Are Wildly Fluctuating. Have You Looked at Your Product Prices?
Selling software to a global audience requires powerful vision and strategic flexibility. In addition to localizing payment methods, languages and marketing speak, ecommerce managers must also monitor price points across...
Display International Pricing the Right Way
We’ve previously discussed the importance of setting marketing-friendly prices as part of your international pricing strategy, but if you aren’t careful about how you display those prices, you can actually...
Thanksgiving Recap: Our Favorite Blog Posts
Since the first post went live on Building Keystones, our goal has been to provide relevant and interesting information that will help your company succeed...
Since the first post went live on Building Keystones, our goal has been to provide relevant and interesting information that will help your company succeed in today’s ever-changing global ecommerce...
Need Help With Your International Pricing Strategy?
Pricing your product is one of the most important steps in a product’s life-cycle. Price your product too high and you send potential customers to...
Pricing your product is one of the most important steps in a product’s life-cycle. Price your product too high and you send potential customers to your competitors – price too...
Set Customer Friendly Prices in Local Currencies
Psychological pricing research suggests that product prices should be rounded to odd numbers (9, 5 or 0) in order to decrease ecommerce friction. A Marketing Bulletin study from 1997 found...
