A Funny Thing Happened During the A/B Test
Testing your site content, either via MVTs or simple A/B testing, is a practice that allows your businesses to assess the performance of proposed changes to their site design against each...
Posts tagged with "testing"
What It Takes To Convert Global Customers
Global B2C ecommerce sales are projected to hit 2.14 trillion in 2017, and most of those sales come from customers located outside the borders of the United States. If you’re...
MVTs: Are You Testing Cart Changes Correctly?
Now that we are into the third generation of ecommerce where companies not only transact online, but do so globally and in real-time, companies are trying to squeeze more and...
