Vertical SaaS Segment on the Rise
Rapid growth in the software-as-a-service (SaaS) industry shows no sign of slowing down, with research firm OpenView Labs forecasting a 21.5 percent increase to $71.2 billion by the end of...
3 Geeky Habits of Successful Performance Managers
“Stop using Excel, finance chiefs tell staffs,” was the provocative Wall Street Journal headline that made me stop my incessant scrolling. Did I miss something? Was Microsoft Excel on its...
7 SEO Best Practices for Ecommerce Companies in 2018
For any business with a digital presence – especially ecommerce companies that market and sell exclusively online – driving organic traffic to your website remains a constant challenge and a...
A Funny Thing Happened During the A/B Test
Testing your site content enables you to make the choices that suit your customers best based on hard data from real customer experiences. Careful testing is an essential part of any business' ongoing optimization efforts — especially when the results surprise you.
Losing Money With Your Volume Pricing Model?
We've identified three different volume pricing models for digital goods to help you evaluate your current strategy and make sure it is working for you.
Measuring ROI for Paid Social Ads
One question that we hear a lot is “How do we measure the success of paid social advertising?” And when is the best time to invest in paid social advertising? In this blog post we discuss how to define your goals, calculate your ROI and evaluate your results on paid social investments.
Four Proactive Tips to Reduce Chargeback Rates
To effectively prevent chargebacks, you need to first define a KPI that you can measure and influence, implement a fair and reasonable refund policy, clearly communicate pertinent information about your customers’ initial transactions and renewals, and train your staff to resolve any issues that come their way.
7 A/B Tests for Optimizing Email Marketing
Subject lines, pre-headers, formatting, and even button color can all be tested to improve the performance of your messages over time.
Subscription Metrics & Reporting Tips, Part 2: Subscriber Identities & Roles
In the first part of our series on metrics and reporting tips for subscription businesses, we covered how to measure value with value metrics by breaking them out into three...
Subscription Metrics & Reporting Tips, Part 1: Measuring Value With Metrics
Powerful subscription metrics support your business strategy. They answer questions like: What attracts and converts new users into subscribers? Are your subscribers engaged for the long-term? What’s your monthly/annual recurring revenue – and...
