A few weeks ago, we posted our "Introduction to Navigating Japanese E-commerce" to prepare for the webinar by Yosuke Ito. This webinar, hosted by Chief Blogger Craig Vodnik helps e-commerce managers by reviewing the five keys to selling software online in Japan
Remember, entering the Japanese e-commerce market requires more than translating your website into a foreign language. It requires localizing the entire customer experience, from the payment methods that you offer to how you provide support.
Entering the Japanese e-commerce market requires more than translating your website into a foreign language. It requires localizing the entire customer experience, from how your software performs works on native machines to how you provide support.
In this week’s Ecommerce Eye Candy, KISSmetrics shows us some compelling numbers related to Geomarketing. According to GfK GeoMarketing (PDF), “…geomarketing brings clarity to the...
Location, Location, Location - Geo-marketing & Why it Matters: The Infographic from KISSmetrics
One of the biggest challenges facing business today is simplifying choice for online consumers. If we ignore this challenge we fail to grasp the context of our role in the consumer’s life. As consumers, our attention is finite; 24 hours per day is all we have. At work or play we are bombarded by choice and content has no respect for time.
This week’s Ecommerce Eye Candy was created by Monetate, a provider of web page targeting and testing services, and focuses on social media’s effect on...
By allowing consumers to use social logins to further their social sharing, you are creating an opportunity for consumers to spend more time on your pages. Take advantage of these opportunities to learn more about your visitors in anticipation of their return to your website.
Retargeting can be a strategic component of every online marketing plan whether you’re looking to drive prospects back to the shopping cart, increase trial downloads or subscription renewals, or even just to promote awareness of your brand.
The last thing you want as a software vendor is to look at your carts’ conversion rates and see a ghost town. And with online...
The last thing you want as a software vendor is to look at your carts' conversion rates and see a developing ghost town. And with online retail becoming increasingly popular and lucrative we're going to see the emergence of a class of savvy online shoppers who will increase the rate of abandoned carts.
The content of an ad should accurately reflect the content of the landing page. Whether the goal is to convert visitors to paying customers or simply acquiring visitor information like email addresses, that content should be simple and laser focused on guiding searchers and visitors to that goal.
We all want to let the whole world know about our product offerings and value to customers and potential customers. But what are the best...
We all want to let the whole world know about our product offerings and value to customers and potential customers. But what are the best ways for marketers to go about communicating this value?
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