A practical way of evaluating what changes you need to make in your online stores is through investigating the patterns of behavior of your visitors and buyers. The main thing...
Last week, we wrote about the need for software manufacturers and retailers to give paying customers practical information on their confirmation pages in order to reduce contact rates. However, no...
Email marketing compliance is really just a matter of putting yourself in your email recipient’s shoes and using common sense. That which you don’t like, don’t do to others. The Federal Trade Commission...
By reading last week’s Five Trends to Put Your Customer Service Ahead of Your Competition you learned what customer service trends can improve your business. This infographic from Comm100, a provider of live...
Customer service used to be so simple: just one quick email or phone call to resolve an issue. But with new technology that creates instantaneous transactions and deliveries, customers are now...
The goal of any business is to create unconscious epiphanies of trust in their customers’ minds. This is especially true for online merchants who don’t encounter their customers face-to-face. Customer loyalty...
This infographic addresses the topic of localization, first defining localization challenges for ecommerce and then outlining the benefits of meeting those challenges. Localizing your site, including product pages, checkout processes and shopping...
Preventing chargebacks is good for your business and the people who buy your software, but preventing them requires an understanding of their causes and of how to reduce them. Chargebacks occur when...
At a recent cleverbridge Networking Event, Fabian Rothe, Client Development Manager at cleverbridge, delivered five tips for increasing conversions in your shopping cart. Using multivariate testing, Rothe explained how to...
Sometimes a conversion means a visitor filled out a form on your website and other times it means a customer submitted payment through your online store. Regardless of how you...
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