Improving Email Subject Lines with Glyphs
A strong subject line that follows best practices is the key to getting your emails opened. A carefully chosen glyph – used sparingly - can help you get there.
Ecommerce Eye Candy – Best Email Open Times [Infographic]
In email marketing, engagement is a more important metric than list size. The early phase of creating effective email marketing campaigns involves choosing the right email service provider (ESP). Your next goal is to clean up your email list in order to increase engagement by improving reputation and deliverability. Once you have chosen your ESP and scrubbed your list, test sending times to make sure that your audience sees the messages that arrive in their inbox.
Ecommerce Eye Candy – B2B Tech Buying [Infographic]
Selling B2B software online is a little different than selling a retail product. For one thing, the buying cycle is longer. It’s also more complicated....
Whether your B2B product lends itself to direct selling through an e-store or not, you need to optimize the path that customers take toward purchasing. So how do you that? According to this infographic from Google, it's all about balancing SEO, PPC, video content and mobile design.
Ecommerce Eye Candy: Choosing an Email Service Provider [Interactive Tool]
Email marketing is often praised as a low-cost, high-return marketing investment. But choosing the right email service provider (ESP) depends on many factors. How does one...
Email marketing is often praised as a low-cost high-return investment. But choosing the right email service provider depends on many factors. How does one balance costs against capabilities? How does one fulfill the needs of today while planning the growth of tomorrow?
Should You Develop a Mobile App?
Combined with an on-premise or SaaS product, a mobile app could differentiate you from your competitors, create a unique value for your customers, generate more users and revenue and reduce customer churn.
Ecommerce Eye Candy – Mobile App Success [Infographic]
In 2010, the word “app” was named “Word of the Year” by the American Dialect Society. This highlighted the importance that apps play in our...
The majority of mobile app developers have made less than $5,000 to date and the only the top earners (the 12 percent of app developers who have made more than $50,000 in total revenue) were able to say that their apps turned out to be a sustainable, standalone business.
Compensating Channel Partners In The Era Of Cloud Computing
The cloud fundamentally changed the way that independent software vendors (ISVs) market and sell their products by emphasizing cost-effectiveness and ease of scalability. It also changed the way IT departments buy and use software. However, we often overlook how the cloud revolution affected channel partnerships. In the era of cloud computing, if vendors and their partners don't update their channel strategy, they risk being marginalized.
The Heart of Email Marketing: Reputation and Deliverability
Did you know that there are three times as many email accounts as Facebook and Twitter combined? Email is so important to businesses that MarketingSherpa's Best Practices in Email Handbook says, "...email, along with search and an effective website, is at the heart of online marketing." Email is greener, more measurable, more preferred by consumers, gets better response rates than social media and is the first and most frequent thing people check.
Ecommerce Eye Candy: B2B Mobile Use [Infographic]
We noted in our E-commerce Predictions for 2013 that B2B e-commerce companies lead B2C e-commerce companies in terms of revenue. However, the B2B online shopping experience often...
We noted in our E-commerce Predictions for 2013 that B2B e-commerce companies lead B2C e-commerce companies in terms of revenue. However, the B2B online shopping experience often comes up short in terms of a buyer's expectations of immediacy and convenience.
Recharging Your Affiliate Program [Video]
Affiliates, like all other channels of online traffic, need to be handled differently depending on how their affiliate site is structured, and the one-size-fits-all approach does not work.
