Localizing your social media combines two important parts of Internet marketing and conversion rate optimization. Imagine Joe works for Acme Software Company. Acme produces a large number of software products, some...
Recently, Twitter and DB5 surveyed 1,000 U.S. users who follow small and medium-sized businesses (SMBs) on Twitter and who use the platform at least monthly. The survey discovered that, “81 percent...
Marketing and Sales Departments
Traditionally, a marketing team makes an organization’s product or service appealing to potential customers while the sales team convinces those potential customers (leads) to become actual ones....
LinkedIn is great for promoting brands using a company page or finding the right job candidates for open positions. But those are not the only benefits of using LinkedIn. Even...
This is part three of our four part Affiliate Marketing 101 series. The first part, Affiliate Marketing 101: 4 Steps for Beginners, explained the different types of sites that affiliate...
This humorous infographic from ReachMail, an email marketing software company, approaches email marketing optimization from a different point of view. Instead of understanding how to properly administer an effective email...
Email is still one of the most profitable and efficient hooks in your marketing tackle box. According to a recent report from ExactTarget, “68% of marketers believe email is core...
With Affiliate Summit West 2014 underway, we thought we’d use this week’s Ecommerce Eye Candy to delve into a topic related to affiliate marketing.
This infographic from The Ambassador Blog makes the...
According to the Dekh Affiliate Marketing Guide, 40-50 percent of sales in the digital products industry are nowadays generated by affiliates. This helps merchants build a stronger brand, enhance their...
This email marketing infographic comes from Responsys, a cloud marketing company.
It explains a new way of understanding marketing challenges using a framework called marketing orchestration.
Normally marketers face a challenging...