Just as advancements in technology are changing how business is done across the Internet, so too is data science playing a role in agriculture. Those of us who grew up far...
Changes in technology and customer behavior are pushing digital vendors to update their ecommerce platforms. But re-platforming needs to be approached carefully.
How to you prove to customers your marketing won't steer them wrong? By including proof elements, of course. Get started with the monster list.
IoT companies must decide: to sell a product supported by a website? Or to invite customers into a community, supported by smart, connected devices?
In today’s multimedia world, every marketer can be a storyteller. But in order for your story to resonate with the B2B buyer, it must be valuable and it must be driven by data.
How are all our devices communicating with each other? How are your items interacting with the programs and servers that provide these valuable services? It’s all done through APIs.
January 2016 is entering the history books. See what we've been up to and enjoy these other items from across the Web you might have missed.
Companies that provide outstanding customer service well win customers for life. Be sure your team is providing customer self-service options that meet your customers' needs.
With the constantly changing environment of today’s software market, vendors face tough challenges every day — most importantly, software monetization. The dynamics of new cloud, SaaS and IoT technologies are changing...
The era of hyperadoption is here and is something all marketers need to embrace. Consumers will be offered an unprecedented number of exciting, interesting and useful products and services, many at little to no cost. And brands will be challenged to maintain relevancy with giving customers what they want in a world of stiff competition. Marketers who anticipate and strategize on the outcomes consumers demand of their brand will survive (and thrive) in this new era.
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