Moving the Needle on Email Marketing KPIs
Email is still one of the most profitable and efficient hooks in your marketing tackle box. According to a recent report from ExactTarget, “68% of marketers believe email is core...
Ecommerce Eye Candy – The Importance of Providing a Great Customer Experience [Infographic]
This infographic from Invesp, the makers of conversion optimization software, proves just how important it is to provide your customers with great service. Great Customer Experience Forrester Research defines a great customer...
February Ecommerce Digest
February was very exciting because of the Olympics. Like the athletes who came to Russia to win the gold, ecommerce managers around the globe spend every day trying to reach...
Ecommerce Eye Candy – 25 Skills for Excellent Customer Service [Infographic]
The difference between excellent customer service and terrible customer service is the difference between creating brand advocates or creating disloyal customers who do not renew. Positive and negative customer service...
Measure This! Customer Service KPIs
Successful software companies understand that their ecommerce customers keep their business afloat and also provide opportunities to improve many aspects of their offering – from marketing efforts to checkout process...
Ecommerce Eye Candy – Generate License Revenue from Unpaid Software [Video]
This week’s Ecommerce Eye Candy comes to us from V.i. Labs, who helps companies generate new revenue from users of unlicensed software. A 2013 report from IDC estimates that at least...
Making Money from Software Piracy
This week’s post comes from Michael Goff the Marketing Director for V.i. Labs. V.i. Labs helps software companies recover revenue from people who use their software with an unpaid license. Infringing...
Ecommerce Eye Candy – Avoiding the Pitfalls of Ecommerce [Infographic]
What is the secret to successful online sales? There is definitely a right way and a wrong way to manage your ecommerce business. This infographic from Chargeback.com helps merchants by investigating the...
Will Smart Card Technology Affect Your Fraud Prevention Strategy? You Bet.
EMV smart-chip cards made standard in Europe will soon make their way to the U.S, impacting your fraud prevention strategy. With large retail chains like Target, Neiman Marcus and Michaels experiencing...
January Ecommerce Digest
We hope all you ecommerce pros and online merchants have started 2014 off with a bang! We’ve been busy here at Building Keystones creating content about pricing strategies, strengthening affiliate...
