Building Keystones is meant to inform, educate and inspire. We strive to help you navigate the vastness and complexity of the digital e-commerce industry and to expose you to expert opinions on different ways to improve the way you sell software online.
This year’s Black Friday saw a 26% growth in online sales from 2011 according to comScore, while brick and mortar sales were down almost 2%....
However, our prediction that social networks would play a key role in holiday shopping has so far proven unfounded as sales through Facebook, Twitter and other sites fell close to 35% compared to 2011.
Cyber Monday is fast approaching. For two years running, this has been the single biggest sales day for online retailers, and we can expect more...
Of course, the e-commerce bonanza doesn't start and end with Cyber Monday. The holiday season as a whole, from Halloween to Christmas, is a time for online merchants to offer attractive deals without over-discounting and killing their margins.
By protecting software and targeting specific regions for conversion optimization, software companies can offer discounts to software pirates as a way to drive revenue from an unexpected opportunity.
According to eMarketer, “The online holiday shopping season is officially under way, and internet retailers are expecting the dollars to roll in on digital channels.” The article...
By targeting shoppers during holiday season, retailers can boost mobile and social channels, while B2B companies can help those retailers more effectively support their consumer base.
While it’s true that credit cards facilitate a large part of the several hundred billion dollar global e-commerce market, they can also eat up a lot of an organization's resources. Make sure that you understand all the challenges involved in creating a full range of credit card resources on your e-store before tackling it on your own.
In Kicking Off the Online Holiday Season, eMarketer notes that ’tis the season of online shopping. The question is not if you can capitalize on...
Images of scary pumpkins and bats, combined with content that speaks of "treats" and "demons," along with an offer for a 78% discount on a product with the word "ghost" in it, all serve to evoke a familiar setting to customers in an attempt to influence their purchase decisions.
If you are looking to optimize your e-commerce business and the online shopping experience of your customers, you need to familiarize yourself with the topics covered on Building Keystones. This month we analyzed: Offline payments in a subscription setting Performing price tests to improve conversion rates Best practices for designing checkout processes
What if visitors spent 20 minutes shopping in the aisles of a store, placing items in their cart, lining up for the checkout and then suddenly run out the door, abandoning the cart in the middle of the checkout line? What scared them away?
A clear, well-designed checkout process is crucial to your conversion rate. Perform testing to determine which elements are leading to success and which elements are leading to abandonment.
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