This month we made our e-commerce predictions for 2013, showcased a panel discussion between some big name software affiliates, and offered a complimentary report from Forrester Research entitled, "Market Overview: Subscription and Recurring Billing Solutions 2012."
Transforming a curious visitor into a paying customer depends on a variety of elements including: The amount of pages a customer must traverse until they reach the...
Search engine optimization (SEO) brings visitors to your site. But conversion rate optimization (CRO) turns those visitors into paying customers, like when a caterpillar becomes a butterfly.
Some software companies might find it beneficial to build an in-house solution to manage all their payment and order information. More often than not, however, software companies prefer to spend their resources focused on building great products while outsourcing their e-commerce needs to specialists. The Forrester report breaks down the different types of solutions available to companies looking for support in managing their subscription products.
We noted in our E-commerce Predictions for 2013 that B2B e-commerce companies lead B2C e-commerce companies in terms of revenue. However, the B2B online shopping experience often...
We noted in our E-commerce Predictions for 2013 that B2B e-commerce companies lead B2C e-commerce companies in terms of revenue. However, the B2B online shopping experience often comes up short in terms of a buyer's expectations of immediacy and convenience.
Affiliates, like all other channels of online traffic, need to be handled differently depending on how their affiliate site is structured, and the one-size-fits-all approach does not work.
As we make way for a new year in 2013, we predict that software companies will be influenced by important trends in the B2B space, the disruption of traditional media, the app store model, and offline payments.
Of all the many areas affecting software companies in 2013, e-commerce saw a flurry of activity in the innovation and growth of cloud adoption and the subscription economy, mobile e-commerce, localization and the never-ending quest for conversion rate optimization.
Monetizing Cloud Services
Think of the confirmation page as preventive care, the things a patient should know and do to avoid a visit to the doctor's office. All the above best practices should be in place in order to prevent customer contacts. Not because you don't value your customers and don't want to hear from them. Rather, these elements are in place precisely because you care for your customers and want them to have the smoothest experience possible with your company.
This week’s Ecommerce Eye Candy comes from Visual.ly and asks the simple question, “What is HTML5 and Why Should We All Care?” HTML5 provides many benefits...
This week's E-commerce Eye Candy comes from Visual.ly and asks the simple question, "What is HTML5 and Why Should We All Care?"
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