You can use these numbers to benchmark pages on your site, but remember that bounce rates will vary depending on the traffic source, so remember to keep an eye on your traffic profiles as well.
You’ve just spent the past year implementing a new ecommerce platform. You flip the switch and revenue is down twenty percent. You realize you are facing your worst nightmare. How...
Contrary to popular belief, recruiting a new affiliate is the easy part. Getting them to produce sales is a far more difficult task, and the acceptance email you send is very important. It is the first step to what is hopefully a long and prosperous relationship.
In late 2011, Canada implemented a new set of regulations on those sending commercial email. These rules are now in full swing, so if you sell software online, and you like to promote your product through email, you need to take note of Bill C-28 from the Canadian Parliament.
The first month of 2012 was pretty exciting. Wikipedia went dark, Zappos got hacked, Google is streamlining its privacy policies, and Facebook hinted at an IPO. But for this month's Blogger's Digest, we ignore most of these headlines and instead, focus on some relevant and practical matters that pertain to the e-commerce world. After the digest, we pose a few topical community questions and encourage you to comment.
Producers and distributors of digital content can build communities of users through up-front game sales, through monthly subscriptions or through in-game microtransactions. Regardless of your current model, you need to appreciate the benefits of alternative payment options and consider if they are right for your business.
Correct guidance from your accounting team is required to get revenue recognition correct for e-commerce transactions. Ensure that your e-commerce system is integrated tightly and correctly with your accounting system so that you don’t have a nasty surprise from auditors later.
We want to end the year with a look at some of our top posts and reflect on the eclectic e-commerce tips and tricks we spent our year investigating
Mobile email is trending and your campaigns must adapt to that fact. Testing viewership times is still going to be key to successful campaigns, but so is understanding your readership's filtering practices.
Fraud prevention has always been an important part of the strategy of any ebusiness, but simply preventing as much fraud as possibly may be detrimental to your bottom line and...
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