A special three-part series covering best practices in the three areas necessary for an effective online drip marketing campaign: paid search, user registration and email marketing. Part 1: Paid Search –...
Walter Andrew Shewhart, the father of statistical quality control, is famous for developing the concept behind what is known as the Plan-Do-Check-Act (PDCA) cycle. Essentially, after planning and implementing any...
Summer is ending and change is in the air, but Building Keystones continues to empower companies and individuals with our September Blogger’s Digest, where we offer valuable insights into ecommerce...
Business intelligence (BI) is a system of goals, processes, and software applications that lead to better business decisions. Growing your business requires the development of a BI system that helps you...
There is an old saying, “It’s not what you know, it’s who you know.” As a vendor of digital content, are you fully engaged with the affiliate community and the...
If you're paying for traffic, don't make the mistake of sending targeted searchers to untargeted pages.
Over the past 10 years the video game industry has experienced tremendous growth. A large part of this growth can be attributed to the increase...
Over the past 10 years the video game industry has experienced tremendous growth. A large part of this growth can be attributed to the increase of affordable high-speed connectivity, which...
In the coming weeks, Building Keystones will focus on the state of online video gaming, optimizing pay-per-click campaigns, and providing tips for getting the most...
In the coming weeks, Building Keystones will focus on the state of online video gaming, optimizing pay-per-click campaigns, and providing tips for getting the most out of your business intelligence....
If you were a global merchant 300 years ago, you were probably using a wooden ship as your delivery method, and there was always a...
If you were a global merchant 300 years ago, you were probably using a wooden ship as your delivery method, and there was always a danger of lurking pirates ready...
Identity theft and fraud attempts are global problems. Since 2005, the Privacy Rights Clearinghouse estimates that more than 500 million records containing sensitive data have been breached. To combat this...
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