The ideal focus of web analytics is long term trending and evaluation of business strategy effectiveness (climate), with a splash of daily color (weather) to provide insight into smaller scale movements.
This past month we gave advice about optimizing shopping carts for customers across the globe, provided tips for guiding traffic with domain name portfolios, shared some best practices in analyzing business performance, and highlighted the benefits of social media for special holidays.
Social media is a means to market your business year round.
Gartner is a well-known industry analyst firm with offices around the globe. Each year, they publish dozens of research reports, called Magic Quadrants, that cover...
Update: The Gartner Magic Quadrant for E-commerce is now available through cleverbridge and Building Keystones.
Without a regular review of performance metrics, whether monthly or quarterly, your company will be at a disadvantage in the marketplace.
In recent posts, we’ve focused on how ecommerce managers can use inbound marketing techniques to guide traffic to their shopping carts. This post will focus on enticing visitors to your...
Ecommerce professionals like to talk about methods for increasing their sales. Much of this discussion focuses on investing in affiliate programs, marketing, PPC, SEO, and landing pages; which tends to...
Your email marketing newsletter is the driving force behind creating an online experience for your subscribers throughout every stage of the buyer life cycle. The functionality, content, and relevancy need to be the main points of focus for your program.
Enjoy the final piece of our series of posts on drip marketing! Part 3: Email Marketing – The Third Hurdle Previously, we discussed how to generate traffic through paid search and then...
Welcome to part 2 of our 3-part series on drip marketing campaigns. Where part 1 focused on the four areas of paid search that lead to successful lead generation, part...
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