January Ecommerce Digest
The first month of 2012 was pretty exciting. Wikipedia went dark, Zappos got hacked, Google is streamlining its privacy policies, and Facebook hinted at an IPO. But for this month’s...
Posts tagged with "Localization"
Thanksgiving Recap: Our Favorite Blog Posts
Since the first post went live on Building Keystones, our goal has been to provide relevant and interesting information that will help your company succeed...
Since the first post went live on Building Keystones, our goal has been to provide relevant and interesting information that will help your company succeed in today’s ever-changing global ecommerce...
Design Your Website for a Global Market
The Internet has changed our world from a local view to a global perspective. No industry has been more affected by this evolution than e-commerce. Even though our eyes are...
The Joys and Sorrows of Offline Payments
Digital product ecommerce is a special breed of ecommerce because of the expectation of instantaneous product delivery. Because the product is digital, today’s buyers rightfully...
Digital product ecommerce is a special breed of ecommerce because of the expectation of instantaneous product delivery. Because the product is digital, today’s buyers rightfully expect to receive it immediately...
Set Customer Friendly Prices in Local Currencies
Psychological pricing research suggests that product prices should be rounded to odd numbers (9, 5 or 0) in order to decrease ecommerce friction. A Marketing Bulletin study from 1997 found...
Selling Globally? Don’t Confuse Your Customers With Bad Date Formatting
When selling products internationally, it’s critical to be aware of the slight differences between regions. In a previous post, we examined the differences between U.S. sales tax and E.U. VAT...
