If you go to Forrester Research’s YouTube channel, you will find a playlist called Forrester’s Forum For eBusiness & Channel Strategy Professionals 2014. In that playlist, you’ll find twelve videos...
The first rule of business is to make people’s lives easier. Yes, it’s a cliché, but clichés are usually true. We all bring value to our customers, and that value...
This recently published infographic from TargetingMantra teaches ecommerce companies nine different email campaigns that will increase conversion rates and revenue. We all know that email is a proven method for getting visitors...
This interactive charticle from kapost dives into the history of something near and dear to all our minds and hearts: digital marketing. Digital marketing is not only big business; it...
Welcome to part four of the Affiliate Marketing 101 series. The first part explained the different types of affiliate websites you can choose to support your online affiliate business, and...
Successful software companies understand the importance of November and December e-commerce to their bottom line, and plan accordingly. This infographic from Offerpop is based on their research report called Top Holiday Marketing Trends...
It’s that time of year again. Black Friday and Cyber Monday are looming large. People are on their desktops, phones, tablets and phablets scouring the Internet for discounted goods and...
One of the major pains of selling software is figuring out why people use your product without paying for it. Sure, you offered a free trial of your software program...
If you read our Beginner’s Guide to Marketing Automation, you learned about its attendant benefits. You also gained an appreciation for what kind of features you need in a marketing automation solution,...
It is unfortunate that you can’t just take all your potential customers out to Chili’s and win their business with a free Awesome Blossom. For today’s digital customer, you have to rely on robust...
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