Ecommerce Eye Candy – Indian Ecommerce Market [Infographic]
In Localization 101 – The First Five Steps, we wrote that evolving your ecommerce into a global powerhouse is relatively easy with digital products, but that research is a necessary...
Ecommerce Eye Candy – Perception of Value [Infographic]
This infographic from Vouchercloud deals with something every merchant needs to wonder about. It begins to explore the perception of value by looking at how different types of food and music underwent changes in the way customers value...
February Ecommerce Digest
This February, we posted some great content on a variety of topics — all of them relevant to those who sell digital goods online. On the topic of security, we...
Ecommerce Eye Candy – Forrester’s Forum for Ebusiness & Channel Strategy Professionals [Video]
If you go to Forrester Research’s YouTube channel, you will find a playlist called Forrester’s Forum For eBusiness & Channel Strategy Professionals 2014. In that playlist, you’ll find twelve videos...
Proactive Fraud Prevention: The Future Is Here
Someone once said to me “Fraudsters are lazy.” It is this misunderstanding of the type of people committing fraud that leads online merchants to create ineffective fraud prevention policies. This is not...
Ecommerce Eye Candy – How to Write a Great Value Proposition [Infographic]
The first rule of business is to make people’s lives easier. Yes, it’s a cliché, but clichés are usually true. We all bring value to our customers, and that value...
Providing a Remarkable Ecommerce Experience for Your Customers
Earlier this year on the cleverbridge Ecommerce Blog, Elan Sherbill discussed the impact of customer experience on customer acquisition and retention. He listed the key components for ecommerce sites: an easy checkout...
Ecommerce Eye Candy – Nine Email Marketing Campaigns to Boost Sales [Infographic]
This recently published infographic from TargetingMantra teaches ecommerce companies nine different email campaigns that will increase conversion rates and revenue. We all know that email is a proven method for getting visitors...
Are Your Customers Missing Payments?
Though you need customers to build your business, you don’t have to tolerate those that are habitually late on payments. Here’s a look at how to handle customers who frequently...
Ecommerce Eye Candy – Cyber Threats to Your Business
In Data Security: Why PCI DSS Alone Doesn’t Cut It, we explained that PCI compliance, though essential for protecting your customers’ sensitive data, cannot be the only line of defense in keeping...
