September Ecommerce Digest
This e-commerce digest focuses on topics like SEO, pricing strategies and affiliates
This e-commerce digest focuses on topics like SEO, pricing strategies and affiliates
So what critical capabilities does a successful global e-commerce business require?
There are key differences between the US and the European affiliate market both in terms of how partnerships are formed and how revenue is shared.
Responsive design isn't necessarily right for every site and trade-offs must be considered.
A mobile site design strategy is about designing your content wisely and efficiently in a manner that best suits your mobile users.
Emails that render properly ensure your messages are delivered. If your email does not render as you intend it to then you will lose subscribers and diminish your deliverability reputation.
So, what do you need to know and do in order to become a successful affiliate marketer?
In August, we wrote about customer service toolkits, the future of the software market, and how to effectively kill conversions in the checkout process. For our e-commerce digest this month, we will further our discussion about selling software through wearable computers and touch on the purpose of landing pages, reducing cart abandonment and focusing on the customer experience.
When it comes to customer service, offering your customers a phone line that is opened eight hours is like trying to hang a picture using only a hammer and a nail. You can accomplish your basic task, but it won't look pretty and the process won't be smooth. However, with an extensive tool kit, or in our case, an extensive customer service portal, you can provide additional value for your customers in a more efficient manner.
The ultimate goal of social CRM is to improve customer loyalty by providing exceptional customer service. This means improving the way a customer buys and uses a company's product and it also means making sure that your customers feel valued. It is more than implementing software - it is an attitude of authentic engagement.
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