The Future of Software: Anytime, Anywhere, Connected to Everything
From today’s perspective, the future of software is driven by tablets, smartphones and wearable computers connected by an Internet of Things and controlled by voice and gesture.
Ecommerce Eye Candy: What is Ecommerce? [Infographic]
Companies selling digital products online must step-up their game by optimizing multi-channel marketing efforts, checkout processes, shopping carts and customer support.
Conversion Killers in the Checkout Process
If a customer clicks "Buy Now," bring them to the cart. If a customer clicks on a buy link and you display an interstitial page, use it to upsell or cross-sell - but make sure it works.
Ecommerce Eye Candy – How to Test Your Landing Pages [Infographic]
Keep in mind that the goal of testing is usually to increase revenue, but can also be used to increase click-throughs, form submissions and downloads.
July Ecommerce Digest
For the July E-commerce Digest we looked at industry experts to help us understand the latest trends in online marketing and selling. Specifically, we delve into B2B e-commerce and how Gmail's new tabs affect open and click rates (not to mention deliverability and reputation). In addition, we explore interesting navigation designs for websites and a new marketing framework to improve content development and performance measurements.
Ecommerce Eye Candy – How Colors Affect Conversions [Infographic]
Companies tested the colors of everything from calls-to-action (CTAs) to the product itself and discovered that simple changes can positively impact conversion rates.
Don’t Trust Your Gut – Conversion Optimization Advice from Chris Goward Part 2
Every business has an opportunity to use controlled testing to make decisions. Those decisions may be related to product, marketing, strategy, service or any other key component of the business. Testing is not just a web strategy but a decision-making strategy.
Ecommerce Eye Candy – Online Orphans
By understanding the factors that lead to cart abandonment and what can be done to reduce abandonment rates, e-commerce professionals can make transaction easier to complete and improve cart conversion rates.
Don’t Trust Your Gut – Conversion Optimization Advice from Chris Goward Part 1
We all know we should test our sites for conversion optimization. But where do we start? How do we find out what really works? Building Keystones talked to Chris Goward, founder...
The State of Software and SaaS [Video]
At the 2013 cleverbridge Client Networking Event (CNE) in Rome, cleverbridge co-founder and Building Keystones Chief Blogger Craig Vodnik led a panel discussion about trends impacting the software and SaaS industry today.
