"So deeply enmeshed are commerce and the calendar in American culture that most holidays would be scarcely recognizable without the trappings of the market." - Consumer Rites: The Buying and Selling of American Holidaysby Leigh Eric Schmidt
This past month we discussed topics like email marketing subject lines, the impact of international fraud on your online store, and go-to-market strategies for Asian e-commerce. The E-commerce Digest will continue talking about email marketing and other important e-commerce subjects like the state of the PC market, split testing pricing models for subscription products,
Ultimately, the APAC region is growing too rapidly to ignore. The first step is to understand the market opportunity in each country of that region and then consider the best approach to entering each market.
Ultimately, whether you do your anti-fraud in-house or outsource it, there are many things to consider. But an effective anti-fraud strategy will increase your bottom line and your customer satisfaction.
The Gartner Magic Quadrant for E-commerce helps software companies understand the different solutions available to fulfill their e-commerce needs. It identifies vendors of e-commerce platforms as leaders, challengers, visionaries or niche players. These designations are based on those companies’ “completeness of vision” and “ability to execute.”
A strong subject line that follows best practices is the key to getting your emails opened. A carefully chosen glyph – used sparingly - can help you get there.
In email marketing, engagement is a more important metric than list size. The early phase of creating effective email marketing campaigns involves choosing the right email service provider (ESP). Your next goal is to clean up your email list in order to increase engagement by improving reputation and deliverability. Once you have chosen your ESP and scrubbed your list, test sending times to make sure that your audience sees the messages that arrive in their inbox.
May 2013 was very exciting in the digital e-commerce world. Adobe users were shocked earlier this month to learn that Creative Suite 6 was the last version of Adobe's perpetual licenses. And while Google announced the demise of their Checkout service, Amazon created a new virtual currency for its digital apps. Our e-commerce digest examines some of these issues and others with a little help from our favorite e-commerce blogs.
Offer your business customers their preferred sales channels, whether in the form of a sales rep, channel partner or e-store. For direct online sales, make sure that the shopping experience matches customer expectations of convenience and service.
The real issue here is the switch to subscriptions. Users can no longer make a one-time payment for new Adobe products. All new releases will be developed solely for the Creative Cloud, a subscription based product. In my mind this is a smart move. We know that subscriptions are all the rage. They create lasting relationships with customers and allow businesses a predictable, recurring revenue stream.
By submitting, you acknowledge that you have read and understand the cleverbridge.com privacy policy
