A few years ago, all the buzz was about the new darling of the Internet: social media. What is social media really? Well, we like...
Social commerce is a wave that is building in the ocean. We can see the beginning effects of it and every company needs to evaluate what their social commerce strategy is as part of their overall business strategy.
Take control of your BBB rating to help drive down unjust negative comments that appear in search engine results.
Digital product ecommerce is a special breed of ecommerce because of the expectation of instantaneous product delivery. Because the product is digital, today’s buyers rightfully...
Offline payments may be more complex to support than credit cards, but you should consider the advantages of offline payments when deciding whether or not to support them.
Decrease e-commerce friction and cart abandonment by setting prices in clean, round numbers in every local currency, and don't forget to price your products appropriately for the market.
When selling internationally, catering to the local customer is very important. The global reach and instant result of credit and debit card payments results in...
Credit and debit cards are ideal payment methods for customers buying digital products, but be aware of the risks of accepting cards are before jeopardizing your online business.
Spell out some part of the month field whenever including a date online because you never know where your customer is coming from.
When selling digital products, there are numerous scenarios where you either want to — or need to — offer discounts. The siren song of setting...
Although it may be easier to simply create a new SKU when discounting a product, you are creating additional hurdles to overcome later. Using better ways to apply one-off discounts may take a few extra steps, but in the long run it keeps your product catalog manageable, simplifies accounting and provides clean, aggregated data.
There are two types of customers in the world of ecommerce: first time buyers and returning customers. When talking about digital product sales, the vast...
If you are using a different ecommerce system than your main credential engine, ensure that your ecommerce system supports single sign-on to facilitate tying the transaction information to the master customer account.
As companies are able to analyze customer data more easily due to the propagation of analytic tools like Google Analytics and Omniture Site Catalyst, optimization...
Want to increase customer conversion? Once the customer is in the final stages of the shopping cart, place a duplicate "Place Your Order" button near the top of the confirmation page.
The advent of ecommerce brought global selling to the masses. Buyers across the globe can now easily find your products thanks to online selling. Although...
In the U.S., sales tax is added onto the marketed price. Customers who go to a brick-and-mortar store are used to seeing a price of $99 knowing they will pay more than that for the product. In the European Union, however, Value Added Tax (VAT) is a tax on the perceived value of a product and is marketed as a component of the final price.
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