We all know affiliates have the potential to be highly beneficial to a software company's bottom line. But affiliates can also be a big risk. If companies want to mitigate the risk from affiliates, they must be able to prevent and detect affiliate fraud.
In our article, Social Media: Beneficial All Year Round, we noted that throughout the year, there are events that inspire promotions. Obvious events that the general...
Kaspersky is promoting their famous security software with product discounts and a free-entry sweepstakes. They wisely tied these promotions to one of the most anticipated movies this year, The Dark Knight Rises. The premise is that you, the visitor, help Batman protect Gotham city against a computer virus unleashed by the villain Bane. Your help is then rewarded with awesome prizes.
Selling software online has been a more or less tax free activity since online commerce began in the mid-90’s, but change is afoot around the world.
Though we previously discussed landing pages in 5 Pitfalls To Avoid In Your PPC Landing Page, this infographic from Unbounce emphasizes a few common sense...
Just as there is not single type of visitor, there is no single best practice for landing pages. They should be intelligently designed, a result of experiments and experience. However, knowing the difference between the right and wrong way of doing something also depends on learning from other people's experiences.
From cars and phones to plowing services, consumers are buying into subscription payment. This is especially true in the software sector.
In addition to establishing the economic viability of these markets, you must also internationalize and localize your product and website, adapting to what Robert Glasgow of Webgains calls, "the subtle idiosyncrasies of each local market."
In addition to your market comparison charts and affiliate research, look at your customer order records and analytics information. Find out where visitors are typically coming from and see if you’ve received orders from a particular country. Maybe your product has been selling well in some foreign market and you didn't notice.
In this week’s Ecommerce Eye Candy we look at Engagio’s “2012 State of Social Conversations” to help us understand what the social conversation is, why it’s so...
62% of those surveyed participate in these conversations to inform their product buying decisions.
If you sell software online, you've come to the right place. We've been keeping our eyes open for relevant e-commerce information for e-commerce professionals. Take the time to read these articles, take notes on them, and try to apply them to your business. If you do, you'll come away with lessons about A/B testing, pricing strategies, your relationship with resellers, new UK cookie laws, new payment methods, and social media vs. search engines. Post in the comment section to help us understand your perspective on any or all of these topics. We'll be sure to respond.
A few weeks ago, we posted our "Introduction to Navigating Japanese E-commerce" to prepare for the webinar by Yosuke Ito. This webinar, hosted by Chief Blogger Craig Vodnik helps e-commerce managers by reviewing the five keys to selling software online in Japan
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